Competitor / Brand Research
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CUSTOM AUDIENCES, BUILT FROM THE SEARCH UP.
Turn Your Dream Keyword List Into an Audience.
Give us the searches that your ideal customer is making. We build a custom audience populated with people who recently searched those keywords, built from the ground up specifically for your brand or offer.
Show ads today to people searching your dream keywords yesterday.
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The Audience You Actually Want
The Audience You Want Probably Isn't in a Dropdown.
Most audience data starts with a master taxonomy.
Choose an industry. Choose a category. Choose a pre-built segment.
But the same audience is available to every other advertiser in your industry, and you're often left with little visibility into why someone qualified, what signal put them there, or how closely that audience reflects your actual strategy.
We start with a blank page.
Tell us the searches that would make you say:
“If someone searched this yesterday, I want my ad in front of them today.”
That's your dream keyword list.
We use it to build a custom audience populated with recent searchers of those terms.
Built from scratch. Built around your strategy. Built for your brand.
Dream Keyword List Example
What Would Your Dream Customer Be Searching For?
Your team already knows your customer.
You know the competitors they research. The problems they're trying to solve. The products they're comparing. The questions they ask. The signals that tell you someone may be entering the market.
Turn that knowledge into an audience.
ILLUSTRATIVE GLP-1 KEYWORD STRATEGY
Example onlyDREAM KEYWORD STRATEGY
Product-Aware Research
GLP-1 doctorGLP-1 medicationsweight loss injections
Category Research
how do GLP-1 medications workGLP-1 medication optionsGLP-1 cost
Comparison Research
Ozempic vs WegovyGLP-1 medication options
Buy / Immediate Action
get GLP-1 prescriptiononline GLP-1 consultationGLP-1 prescription online
RECENT SEARCHERS OF THESE KEYWORDS
CUSTOM AUDIENCEBuilt around your strategy
Audience Strategies
Start With the Search Behavior. Build From There.
There is no universal “best” keyword audience.
The right audience depends on your customer, your market, your competitive landscape and what you're trying to accomplish.
That's why every Keyword Custom Audience starts from the ground up.
Competitor Conquesting
Build audiences around people recently searching for the competitors, brands and alternatives you want to conquest, just like in brand search.
Product-Aware Searchers
Reach people actively searching for the products, services and categories your business sells.
Problem-Aware Searchers
Reach consumers researching a problem before they've necessarily decided which product, company or solution they need.
Research & Comparison
Build audiences around the questions, reviews, comparisons and educational searches people make as they evaluate their options.
High-Intent Searchers
Focus your audience around searches that indicate someone is moving deeper into consideration and toward action.
Your Proprietary Strategy
Your team knows things about your customers that a pre-built taxonomy never will.
Bring us your competitive intelligence, customer insights, keyword research and market knowledge. We'll work with you to translate that strategy into a custom audience.
Static Taxonomy vs. Custom Audience
Your Strategy Shouldn't Come From the Same Dropdown as Your Competitors'.
Traditional Audience Marketplace
Pre-built / genericPick a segment.
Select from a pre-built taxonomy of audiences created before your campaign, your strategy or your customer was ever considered.
You may know the audience name.
You may not know exactly what signals put someone into it.
And the same segment may be available to every advertiser competing for the same customer.
Keyword Custom Audience
Built specifically around your strategyDefine the audience.
Start with the searches that matter specifically to your business.
Together, we define the keyword strategy.
We build the audience around recent search activity.
You know what signals you're intentionally building around because you helped define them.
How It Works
From Dream Keywords to Addressable Audience.
Define
Tell us who you want to reach.
Together, we develop the dream keyword list that represents the searches your ideal customers make.
Build
We build your custom audience from the ground up and populate it with people who recently demonstrated the search behavior you've defined.
Activate
Use your custom audience to put advertising in front of the people whose recent searches made them valuable to your business.
Search behavior becomes audience strategy.
Enterprise Positioning
Your Customer Intelligence Should Be an Advantage.
The largest advertisers invest heavily in understanding their customers.
Search strategy. Competitive intelligence. Customer research. Product knowledge. Market insights. First-party learnings.
Your audience strategy should be able to reflect that intelligence.
Instead of forcing your strategy into someone else's taxonomy, Keyword Custom Audience gives your team a way to start with what you know and build an audience around it.
Custom Audiences, Built From the Search Up.
What's On Your Dream Keyword List?
If you could put your ad in front of people who recently searched any keywords you wanted, what would you choose?
Your competitors?
Your products?
The problem you solve?
The questions customers ask right before they enter your market?
Let's build the audience.
Show ads today to people searching your dream keywords yesterday.